Concepedia

Concept

destination marketing

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24.4K

Publications

1.6M

Citations

32.5K

Authors

5.8K

Institutions

Image-Centered Destination Marketing

1980 - 1986

During 1980-1986, destination research centered on image-centric marketing, examining how destination image, attitudes, and perceived impacts shape marketing strategy and visitor experiences. Studies linked tourist perceptions and social-psychological determinants to destination desirability, while market segmentation and purpose-driven travel patterns guided messaging toward near-home and distant travelers. Marketing theory merged with service marketing practice to support branding and strategic positioning, as researchers framed tourism as a development driver with attention to growth constraints and local impacts, including cultural tourism and urban heritage as features shaping attractions.

Destination image, attitudes, and perceived impacts shape marketing strategy and visitor experiences; studies link tourist perceptions, social-psychological determinants, and resident attitudes to destination desirability [2], [5], [6], [10], [13], [14].

Market segmentation and purpose-driven travel patterns underpin early destination marketing, distinguishing near-home and distant travelers and spatio-temporal activity to tailor messaging [3], [7], [17].

Marketing theory and practice provide the backbone for tourism brand-building and management, integrating consumer research with service marketing and strategic positioning [9], [11], [18], [20].

Economic development and sustainability frames examine tourism as a development driver, considering growth, environmental constraints, and local impacts in places like Santa Marta and Antarctica [4], [5], [6], [8].

Cultural tourism, urban heritage, and tourist experience shape attractions and urban spaces; studies examine cultural facilities as attractions and the social psychology of cultural tourism [2], [12], [13].

Strategic Place Marketing and Destination Image Formation

1987 - 1993

Visual Destination Branding

1994 - 2002

Branding and Experience Paradigm

2003 - 2009

Experience-Driven Destination Branding

2010 - 2016

Overtourism Driven Destination Marketing

2017 - 2023