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Image-Centered Destination Marketing
1980 - 1986
During 1980-1986, destination research centered on image-centric marketing, examining how destination image, attitudes, and perceived impacts shape marketing strategy and visitor experiences. Studies linked tourist perceptions and social-psychological determinants to destination desirability, while market segmentation and purpose-driven travel patterns guided messaging toward near-home and distant travelers. Marketing theory merged with service marketing practice to support branding and strategic positioning, as researchers framed tourism as a development driver with attention to growth constraints and local impacts, including cultural tourism and urban heritage as features shaping attractions.
• Destination image, attitudes, and perceived impacts shape marketing strategy and visitor experiences; studies link tourist perceptions, social-psychological determinants, and resident attitudes to destination desirability [2], [5], [6], [10], [13], [14].
• Market segmentation and purpose-driven travel patterns underpin early destination marketing, distinguishing near-home and distant travelers and spatio-temporal activity to tailor messaging [3], [7], [17].
• Marketing theory and practice provide the backbone for tourism brand-building and management, integrating consumer research with service marketing and strategic positioning [9], [11], [18], [20].
• Economic development and sustainability frames examine tourism as a development driver, considering growth, environmental constraints, and local impacts in places like Santa Marta and Antarctica [4], [5], [6], [8].
• Cultural tourism, urban heritage, and tourist experience shape attractions and urban spaces; studies examine cultural facilities as attractions and the social psychology of cultural tourism [2], [12], [13].
Strategic Place Marketing and Destination Image Formation
1987 - 1993
Visual Destination Branding
1994 - 2002
Branding and Experience Paradigm
2003 - 2009
Experience-Driven Destination Branding
2010 - 2016
Overtourism Driven Destination Marketing
2017 - 2023